Football is such a huge part of my life this time of year. This got me thinking about all of the ways in which I consume the sport. I use many different forms of multimedia in order to quench my football thirst. Whether I’m reading a tweet, watching television, clicking on a video, or listening to the radio or a podcast, football is constantly on my mind.
Multimedia has made reaching football fans abundantly easier. Years ago a fan would consume football information only when a game was on, or in the paper throughout the week. Today’s fan can watch analysis’ all week on TV, listen to his team’s podcast on their website during a workout, and catch a game practically everyday of the week.
Journalists and advertisers saw opportunities as the multimedia world grew and took fool advantage of them. The NFL and NCAA also saw ways to spread their game to the masses and in turn, make more money. In this economic climate, views equal dollars, and that’s what journalists and advertisers understand and attack. The most successful companies are using different multimedia to offer information in a multitude of ways.
During the course of a day, I will begin by watching what’s on ESPN First Take, read the articles on the Dallas Cowboys’ team site, and listen to the radio shows offered on the site as well. All of that is on top of the twitter and Instagram posts I see all day. That is a lot of exposure to the sport that millions of fans receive on a daily basis.
Multimedia has played a huge roll in football’s growth in popularity and why the game has overtaken baseball as “America’s game” in the past 20 years. Of course, other sports are providing the same multimedia, but football, being such a visually stimulating sport, has seen the best results from the addition of different visual mediums. However, multimedia can be that extra element that can maintain high fan interest in all sports.
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